I was lucky enough to experience the perfectly curated retrospective exhibit of BCBG Max Azria’s past collections. It features red carpet looks donned by Hollywood’s elite and a look back at the collections to view the evolution of the brands from year to year.
Upon entering the exhibit, I was greeted with lovely dresses and a timeline depicting the progression of the brand. Then there was a table with mannequins that showed the design progress of one look beginning with the inspiration of a men’s shirt to the transformation into a dress. There was a wall full of iPads showcasing the runway shows, with special recognition of the photographers such as Mario Testino and Patrick Demarchelier in conjunction with the models they photographed. The next area displayed favorite dresses over the years and guided me into the red carpet portion, which highlighted the dresses worn by celebrities for award shows. One notable dress was the green flowy dress worn by Angelina Jolie.
It was on to the Herve Leger display which featured the signature bandage dresses. Some were embellished with fringe and jewels, while others were encased by leather harness belts. The BCBGeneration room was fun, bright, and youthful and even had a special selfie nook. The exhibit ended in a room with silver cutout flowers lining the ceiling and the walls plastered with photos from guests of events that have used the hashtag #bcbgmoments in their social media posts. The wall also enclosed several televisions that play the runway shows on a loop and a quote etched on the wall stating, “What is important in a DRESS is the WOMAN who is wearing it.” The exit of the exhibit lead to the glass doors of the Runway Archive Pop-Up shop where visitors can get deeply discounted items from past collections.
Their design philosophy is “We design for a dynamic woman with a discriminating sense of style. It begins with a vision inspired by the evolving landscape of art and culture. That vision translates into colors, prints, silhouettes and finishes. With steadfast attention to fabrication, construction and fit, each collection comes together as a complete narative that inspires the wearer.” The designs are meant to inspire “Living the Bon Chic Life.”
I have included pictures below that walk you through the exhibit and also feature my favorite parts of the retrosective. I have always loved these brands and it was such a treat to have a personal tour and see these dresses up close and out of the fashion vault. Many thanks to the BCBG team! You are all dolls.