Modern day advertising can be quite controversial. A campaign that is meant to be construed as cutting edge, hip, and influential can come off as offensive. The lines are often blurred between funny and rude. Everyone has their own opinions and ways that they take things, even if meant to be taken in the complete opposite way.
Nine West is currently taking some heat for their newest ad campaign that was released last week. They have paired interesting “life moments” with photos of their trendy shoes. I understand where they were going with it, and at risk of being the unpopular voice, I found the ads entertaining. I didn’t take the words too seriously. However, I do not like the fact that they did not focus their advertising on the shoes, but rather on the topics. They have successfully garnered buzz around the product and brand, but I think the advertisements were more hurtful than helpful to the majority of their target buyers.
Nine West is such a well known brand for being affordable and accessible to everyone, but they have managed to ostracized themselves from many former fans of the line. The younger crowd seems to love these ads and can relate. Living in Los Angeles, I have seen ads far more risque than this and am hardly offended.
I hope this blows over soon and they are able to bounce back, but it just goes to show the best ideas may not translate as you had hoped. Best of luck to them in their revamp and I can’t wait to see what they come up with next.